The season of failure is the best time for sowing the seeds of success. --Anonymous
Tuesday, June 26th, 2007

Blog Promotion 101: Not Just Directories

Nobody is reading this blog now except me. That’s going to change by next week. I’m going to be promoting this blog and no, not just by submitting it to blog directories!

Yeah, it’s a few days old, but it seems weird talking to myself here. Then again it seems weird that I’m making a blog about myself. Even weirder is that I’m telling you (currently non-existent) readers that I am actually planning to promote this blog. I’m going to wait a few days before I do it, maybe post a nice attention-grabbing article instead of this boring “TODAY I DID THIS, TODAY I DID THAT,” sort of post which unfortunately due to the nature of this blog will be very common.

If you’re reading now and it’s some time in early July 2007, I’ll bet you probably stumbled here through Squidoo, HubPages, or perhaps a blog directory. I expect nobody to find this place from a search engine at this point, in fact I haven’t done any intentional SEO at all on this blog. And I need some visitors first before this blog spreads through word-of-mouth.

I mentioned Squidoo and HubPages. Up until now, I only heard about these sites being used like article marketing. I’m not even sure if “article marketing” is the right term, but it is a form of marketing where you basically write an article, plug a product with an affiliate link somewhere in there, and submit it to a free article database. People can then pick up your article, put it on their blogs or websites, and due to the terms of use they have to keep the links in there and usually include a little blurb about the author (which you also write up and can put a link to your site inside). You build eleventy billion lenses or hubs, link a bunch together and include plenty of affiliate links.

I’m not going that route, but I am going to be using Squidoo, HubPages, and other similar sites I can find. I’ve been using HubPages for one of my other blogs and it’s just an RSS feed with some static extras, yet it’s given me an extra 20 uniques per day to my blog. It also offers a free backlink from a trusted domain (HubPages) which should help my PageRank quite a bit.

I’m hoping to do the same thing with this blog and get it off the ground.

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