How I Go from Niche to Microniche
This post was inspired by Jasper Pangilinan, a fellow 30 Day Challenge participant. He wanted to know how I got my microniches. I explained in my response that microniche is really a misnomer in my case, as many of my “niches” were really narrowed down to product ideas. But I still have many, many microniches to work with.
Here’s an example of how I took eBay, Google, Amazon, etc. categories and broke them down into smaller and smaller niches. This is a little cross-section taken straight from my pile of niches that I brainstormed. I don’t actually draw it out like this. This is just to show you how I go from major categories like toys, education, and games, into small niches.
I took larger categories and broke them down like this. I noticed part way through my brainstorming session that educational games and toys was really a subcategory of these three major ones. You could further break that down into age groups (6-12 mos, 1-2 years, 3-4 years, 5-8 years, etc.), or split it into online and offline games. One microniche I came up with was educational online games for toddlers. Is this a viable market? Can I take advantage of it? We’ll see what Ed tells us in the next few days!
I’ve been blogging all day! I should take a break and post on my other blogs. :-p
Technorati Tags: 30 Day Challenge, 30DC, Thirty Day Challenge, TDC, Niche Marketing, Niches, Microniches
