Success is not final, failure is not fatal: it is the courage to continue that counts. --Winston Churchill, Sir

Archive: August 4th, 2007

Applying the 30 Day Challenge in Other Online Projects

I’ve mentioned before that I may use the techniques or strategies taught in the 30 Day Challenge in other developing or ongoing internet marketing projects that I’m working on. I’ve already started.

I’ve been anxiously awaiting the Day 3 materials, which have been held back until they get another dedicated server up and whatever else they need to do to deal with the increased load. Anyhow, I’ve been working on other projects but nothing is getting me nearly as hyped than the 30DC. I got impatient and started working on some rudimentary market research. Up until now all we have done is use various resources to brainstorm ideas, niches.

What I am starting to do, and what I hope Ed goes into greater detail today, is see which niches are good and which ones are duds. I’m going to take one of these niches and use them in an upcoming blog project that I’ll run parallel to the 30DC (assuming we won’t be focusing on blogging in the 30DC). Essentially, I want to build a blog that will dominate the SERPs for a certain keyword phrase. Not necessarily make huge earnings, but actually get some SE traffic. I’ve been using a combination of Wordtracker and SEO Book’s Keyword Suggestion Tool to see how often related keywords are searched, and how many other sites I’d be competing with. I’ve found some really nice keywords that have little competition, two of which actually have no competition whatsoever.

The problem with the latter is the tool at SEO Book doesn’t show anybody searching for these keywords. Also, the potential traffic is so low (but I’m guaranteed to get it it all) and I’m not sure how I would actually go about making money with these keywords that previously turned up zero results. What would you do in a situation like this? In this case these are physical products that a few people are searching for but there are literally no SE results for them. I can’t really sell these products because when I search for them, nothing turns up! I may be able to use the keywords on a more general blog in this niche, so I can at least catch this little bit of traffic and they get a website that is related to their search (i.e. they search for “Louisiana apple pies” and find a website about apple pies).

The point is, some of my smallest niches, if I choose to build some kind of web presence, shouldn’t be too difficult to get on the first page of SE results. I’ve inadvertently done it with other blogs in broader niches for short periods of time, there’s no reason why I can’t intentionally do it in a focused microniche.

I hope Ed goes through how to test niches today so I can start working through my list and actually use them!

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