How I Go from Niche to Microniche
This post was inspired by Jasper Pangilinan, a fellow 30 Day Challenge participant. He wanted to know how I got my microniches. I explained in my response that microniche is really a misnomer in my case, as many of my “niches” were really narrowed down to product ideas. But I still have many, many microniches to work with.
Here’s an example of how I took eBay, Google, Amazon, etc. categories and broke them down into smaller and smaller niches. This is a little cross-section taken straight from my pile of niches that I brainstormed. I don’t actually draw it out like this. This is just to show you how I go from major categories like toys, education, and games, into small niches.
I took larger categories and broke them down like this. I noticed part way through my brainstorming session that educational games and toys was really a subcategory of these three major ones. You could further break that down into age groups (6-12 mos, 1-2 years, 3-4 years, 5-8 years, etc.), or split it into online and offline games. One microniche I came up with was educational online games for toddlers. Is this a viable market? Can I take advantage of it? We’ll see what Ed tells us in the next few days!
I’ve been blogging all day! I should take a break and post on my other blogs. :-p
Technorati Tags: 30 Day Challenge, 30DC, Thirty Day Challenge, TDC, Niche Marketing, Niches, Microniches
Nice site!
Link share?? If so, I’m Kelly (newbie 30DC)…my blog:
http://kellydoestheTDC.blogspot.com
Keep up your great work!
Kelly
ps: my toddler is a computer expert…it’s scary!! LOL I think it IS a hot market….parents like me are looking for GOOD stuff for these little brains!
Thanks Kelly! I subscribed to your blog and added a link to my blogroll. Good luck with the 30DC!
I like it! I’m a very visual person and you opened my eyes as far as brainstorming for niches go. It also makes so much sense to niche it down into demographics too!
By the way, what is linkshare and blogroll? I’m still a newbie… I’ll add you as well if I can figure it out.
You’re on my Google Reader for RSS feeds though!
Thanks for the post!
Hey Jasper, linksharing is when you trade links, so I put a link to your blog in my blogroll (list of blogs) and you put a link to mine. I think in Blogger you would go into the "template" tab, then add a page element to your blog. You should be able to select one for links. Then you can edit it and add whatever links you want. I’ve already added you. Thanks!
Cool thanks for the info. I added you too!